New Equilibrium Cosmeceuticals from Elsom Research Innovative Biotechnologies
RSS icon Email icon Home icon
  • Subscribing

    We use our blog, rather than paper or electronic mail, to publish general announcements that we think will be of interest to our current and potential customers. You are welcome to visit us anytime to find out what we’re working on, but we understand that you may have things to do other than popping by now and then to find out whether anything is new; especially if you are following several blogs in addition to ours, all that stopping-by-to-check can get a little tedious.

    To save yourself from opening our sites just to confirm that you’ve already read everything posted there, you can subscribe to the Elsom Research blog (announcements, at, the topical formulations forum (discussion, at, or both. These are currently the only Elsom Research sites eligible for subscription; to recognize a site you can subscribe to, look for the rsssymbol, as shown below:

    The RSS symbol means you can subscribe.

    To subscribe:

    1. In your Web browser, open the site.
    2. Locate the rss symbol, indicating that this site is available for subscription, and click on it.
    3. When prompted, choose the news reader you prefer to use for your subscriptions.
    4. (If you haven’t already set up that news reader, follow its instructions to create your account and add your first subscription.)

    Alternatively, you can begin by opening your news reader and then use its internal “Add Subscription” tool: that may be as easy as typing or copying the URL (for example, into a space available for it in the news reader.

    Some popular free news readers
    (aka news aggregators, feed readers, RSS (Really Simple Syndication) readers, blog readers):

    Google Reader
    (take a tour at; if you shop with us using Google Checkout, or you read your mail with Gmail, you already have a Google account and can enable this feature.)

    (if you use Yahoo! as your home page or email host, you can enable this feature as described at to bring feeds to your Yahoo! email inbox)

    (several options at, including Newsgator Inbox, directing feeds to your Microsoft Outlook email inbox)

    (FAQ at

    Many other news readers are available, for no or low cost. Most have a variety of features in addition to simple subscription management, including tools for easy sharing of interesting posts with friends.

    We hope you’ll find that this method, having interested readers use the Web’s syndication technology to subscribe or unsubscribe from our publications, is better for all of us than producing and managing a separate email newsletter and its subscriber list. As always, if there’s something else you’re wondering about, please contact us.